In the Dominican Republic, there is an evident need for alternatives to complement the traditional touristic offer, highlighting the sense of being Dominicans and their authenticity. It is also important to express that there is a growing consumer group who seeks greater contact with nature, respect for the environment, quality services and a personalized welcome.
This is the reason why Dominican Treasures was created, a project of The Dominican Consortium for Competitive Tourismsponsored by the US Agency, which grants a seal to tourism products and services that meet quality and sustainability standards, based on the Global Standards for Sustainable Tourism. Other reasons for its creation is the fact that, even though more than 4 million people visit the Dominican Republic every year, only a small percentage of those visitors go beyond the surroundings of the all-inclusive resorts and Cruise ports. What lies beyond? This is a country with one of the most diverse ecosystems in the region, clear water rivers flowing from the highest peak in the Caribbean, and beaches overflowing with fish, turtles, whales and coral reefs.
It was also created with the idea of satisfying the need to provide alternative and innovative tourism products, to improve the national tourism offer, to generate capabilities that allow them to reach the quality standards required by established tour operators, and to offer products with the profile looked for by non-traditional tourism. Likewise, by the need to support the USAID-sponsored products with no market access themselves. Sustainable tourism market is growing and the country must take advantage of these new market niches and follow current touristic trends requiring more authentic and preserved destinations, more connected to experiences that allow them to live, rather than spend, their vacations.
At present, Dominican Treasures has created a network of 52 alternative products and tourism services that are nationally certified among ecolodges, boutique hotels, museums, adventures and gastronomy.
These tourism products are established in 11 touristic destinations in the Dominican Republic, that is: Barahona, Constanza, Jarabacoa, La Altagracia, Moca, Pedernales, Puerto Plata, Romana-Bayahibe, Samaná and Santo Domingo.