Definition of Sustainable Tourism: The tourism activity that preserves the environment, improves the welfare of local population and uses natural and cultural resources without destroying them, in such a way as to ensure their own future.

Today, with technological, communication and transportation advances, travelers have a better knowledge of their cultural and natural environment, as well as that of other people and other nations.

Consequently, it is the environment – natural habitat, infrastructure, culture, heritage, history, and social interaction – that will preserve tourism as a legacy for future generations.

The concept that preservation and development of an activity and a high-quality tourism product will be achieved through good management and administration of such resources is becoming more acceptable every day.

Man can affect the environment and its surroundings in a positive and/or negative way, consequently, it is this sustainable behavior that may enrich its environment and ensure future life and good health for tourism.

Key Components of sustainable tourism:

–       To meet the needs for both visitors and host communities.

–       To protect and improve future touristic attractions, as part of a national economic resource.

Environmental awareness is rapidly becoming an active marketing strategy component for the international tourism market.

The environment in which tourists interact not only includes land, sea, air, flora and fauna, it also includes history, culture and heritage. The important message is that through education, awareness and controlled visits, the natural environment as a touristic attraction may be cared for, managed and preserved for enjoyment by future generations.

Dominican Treasures is committed to promoting what is ours.


El Viajero:

Cada vez más países están reconociendo que el apetito del mundo por experimentar medio ambientes y culturas diferentes a los suyos, es una oportunidad económica global. Definitivamente el segmento de viajeros que busca experiencias sostenibles está creciendo aceleradamente. Eso se debe a cambios en la conducta y hábitos de los viajeros:

–      Muchos viajeros han alcanzado su madurez y viajan por motivos diferentes.  Tienen dinero y lo que buscan es una extensión de su estilo de vida actual.

–      El nivel intelectual de este tipo de viajeros, es mucho más alto y tiene deseos de conocer realmente otras culturas.

–      Pueden viajar a un destino anteriormente visitado, pero esta vez buscan experiencias vivenciales, y de contacto directo con el entorno.

–      En los próximos años, se prevé que este tipo de turismo se convierta en un porcentaje importante del mercado total de viajes a nivel mundial. Este tipo de viajeros tiene más dinero para gastar en destino por ello hay más derrama con este tipo de clientes.



This document was produced with the support of the US Agency for International Development (USAID) under the terms of the Cooperation Agreement No. AID-517-A-12-00001 implemented by the Association for Challenge Course Technology (CDCT). The content and the views expressed here do not necessarily reflect the opinions of USAID, or the Government of the United States of America.